For many years, PUMA didn't have a distinctive brand identity/tagline (for example, Nike = Just Do It, Adidas = All In/The Brand With 3 Stripes) and the 4 key elements for this new tagline are:
We decided to build up the PUMA Red Wall (Similar to American Ninja Warped Wall, but shorter at 10ft) for the launch of the campaign. The original height of a warp wall is 14 feet, but since we wanted to make it easier for the public, and we made ours at 10 feet.
We took some time getting our Fabricator to put the plywood together, and it turned out beautifully! and of course, all the awesome designs for the layout and setup of the event
Here's some photos from the event:
Building the PUMA red wall
Dont Sore, but Soar!
The Red Wall in all its glory!
With the brand ambassadors, elaine & Weihao and Emcee, Anthony
Check out the official FB Video:
Temporary Tattoos :)
Elaine & I
The team that made it happen!
Another group shot
It was definitely a great experience being part of this project, and definitely can't wait for the PUMA Night Race to come!