Saturday, November 30, 2013

Black comes in a new bottle!

Yeah...."Black"...What are your first thoughts on it when someone says black? To me its normally about my skin colour (I'm quite tanned so friends actually call me charcoal/black LOL). Black is also one of my favourite colours as it is easy to match with anything, and also it feels like i'm portraying a more "bad" kinda look.


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So, what does it mean by Black comes in a new bottle? It is actually no other than Guinness! It is the world's most iconic black brew and it has finally revealed its signature new look for the brand's Foreign Extra Stout (GFES) variant. The design didn't change in decades, and now with the new bottle look, it's meant to reveal a contemporary look for the brand, reflective of its modern and young drinkers today.

I personally like Guinness, as I'm  a guy who likes "Gao" (very strong) flavours. I would put extra salt and seasoning to my food, smoke cigars instead of cigarettes and of course when it comes to beer, there is none stronger and richer in taste than Guinness

The launch of the new Guinness took place at The Intermark, Kuala Lumpur where friends and the media were able to gather to see the new bottle. The launch was simple but what stood out was the projection mapping on the Intermark itself, so we could actually watch the whole Guinness preview that was being displayed on the building

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The launch venue. see how the projection mapping climbs up the building?

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A random candle

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The Emcee, Serena C

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Marketing Director, Bruce Dallas presenting the new bottle

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Hans Essaadi, Managing Director & Bruce Dallas, Marketing Director of GAB officiating the launch

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John & friends

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Introducing the new bottle

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Another view of the bottle



and of course the launch wouldn't be great without the beautiful Guinness Girls


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This has been a big step for Guinness and well, Congratulations on the new bottle launch! 

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