Kronenbourg and the Fashion finale! what else would you want?

Fashion has always been a sense in our lives no matter how far we try to avoid it. Whatever clothes we wear, its fashion! And what more when its incorporated with Kronenbourg 1664 which is France's No.1 selling beer with 350 years of brewing heritage!

Held at Luna Bar, Kronenbourg decided to create a lifestyle platform with its very own culture - a one of a kind event that was glamourous and distinct. 

Lets head to some pictures at the event:

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Eileen & I 

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Nathaniel, Yukiko, Eileen & Myself

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Kon & Jessica





The event showcased fashion designs from young designers to the industry experts. And the winner of the competition would be able to get a mentorship session from Prof Dato Jimmy Choo!

6 finalist were chosen and were able to showcase their designs inspired by Kronenbourg 1664 to the judges, namely Andrea Fonseka, Amber Chia, Keith Kee & Soren Ravn.


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Carlsberg Managing Director, Soren Ravn giving a few words


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Dato Jimmy Choo

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The Judges







The 1st finalist is Carlos Kum, his designs are inspired by a Dove. Carefree, light and relaxed, just like the beer

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The 2nd finalist is Evelyn Chia, which is a fashion designer that brings to life casual wear that is comfortable and chic. Her designs for this competition is inspired by the colours and culture of France

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The 3rd finalist is Hariharan Arasu. His main desire is to create, innovate and produce wearable and beautiful garments for everyone to wear. As for his inspiration for his Kronenbourg designs, its based on the flow of liquid which is portrayed by the usage of PVC vinyl material and the feminine flow of chiffon which gives the outlook of "liquid dreams"

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The 4th finalist is Alexis Grace with a bubbly character who wants to make the world happy with anything she creates! Her designs for the Kronenbourg Finale is based on the architecture and artistic value of France

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Gynn Ling, which is the 5th finalist is best described as edgy and masculine. Her designs are inspired by the effortless and chic lifestyle of French people. An innocent girl during the day and a glamourous chic woman at night

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Last but not least, the final finalist is Endy Law. He is all about asymmetrical designs. Box cut, square neck lines and block colours represent this fashion engineer. His inspiration for the Kronenbourg finale is Love and romance, Cars & flowers. So his designs are reflective of both masculinity yet sweet and feminine

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Hariharan Arasu appeared to be the winner of the competition, which granted him a chance of a lifetime to be mentored by Dato Jimmy Choo. Congrats to him and all the other finalist there!

An amazing night with great fashion, definitely can't wait for the next one!
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