Thursday, July 5, 2012

Heineken's new bottle!

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Sometimes on a hot sunny day, a beer which is refreshing and cooling can just uplift the spirit of yours. And as for my beer, something light during the day time will be the optimal choice for me. Heineken being the No.1 International premium beer is definitely my 1st option of choice.

Heineken has went through many changes in its reign. And as for now, Heineken has changed its bottle design once again! to a more contemporary design to enhance the drinking experience.  Heineken being the no.1 beer internationally understands the finest details that can make a difference in the drinking experience.

The new bottle features are:

-    - An embossed curve inspired by the label “racetrack” on the neck and back which acts as a thumb groove to perfectly meet the drinkers fingers for grip and grasp. It also keeps the beer stay cooler

-    - Includes a slimmer body accentuating the bottle’s premium feel and an elongated appearance by a vertical neck branding and higher label positioning


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The New bottle Design






And as you know of Heineken, It is always associated with parties such as the previous Heineken Thirst featuring DJ Tiesto. To celebrate the launch of the new bottle, Heineken is flying down renowned Dutch DJ Ferry Corsten to Malaysia


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DJ Ferry Corsten

The exclusive invites-only party will be held on the 11th July 2012 at KL Live. If you want to score some invites for this event, do head down to Heinekens Facebook Page at www.facebook.com/heineken.

The launch party kicks off an exciting campaign dubbed the Heineken ‘Progressive’ Tour that will see exclusive events held nationwide and also Heineken’s well known music programs” Heineken Green Room & Heineken Thirst slated in the last 2 quarters of the year.

If you want to know on Heineken’s exciting calendar of events, head to www.facebook/com/heineken or www.heineken.com.my for more information!

And as for you, I’ll see you at the Heineken Launching Party at KL LIVE!

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