Monday, May 21, 2012

The new Hennessy VSOP launching at Double Tree Hilton

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The house of Hennessy has been for about 3 centuries since 1765 and as of 7th October 1817, The legendary Hennessy VSOP started its reign! It first started when the future King George IV of England asked the great French cognac House to supply him with a special cognac describe in the records with the words "Very Superior Old Pale (VSOP)


If you're a Hennessy Fanatic, You would notice that the cognac's personality is unchanged for nearly 2 centuries! It goes through a series of processes and secrets of selection, ageing and blending to ensure that the consistency similar to the Hennessy VSOP produced in 1817.

The current bottle that you see this days is the design of modernisation in 1989. And as of 2012, The design is yet to change again! Designer Chris Bangle (Ex Chief BMW Designer) has taken the challenge to design & create the new Hennessy Bottle while keeping its originality.



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On the 19th May 2012, Hennessy is proud to have its launching of the new Hennessy VSOP at The Double Tree Hilton. The launching showed the invited guest on how the bottle was designed, and of course the appearance of the designer Chris Bangle himself!

Hennessy has created 2 themed rooms for the night, which was the white room to show the invited guest on what the new bottle is about, and a black room, where the after party was going to be held!

Starting up on the pictures in the white room:
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Bloggers in the White room

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Chris Bangle & I

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The Emcee of the day

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Chris Bangle drafting on how the bottle will look like




Chris Bangle stated that even a 1mm difference, can change the whole concept of the bottle. 
In the new Hennessy VSOP bottle, Chris Bangle has:

- accentuated the curves on the sides of the bottle, reinforcing its silhouette's dynamics
- lengthened the neck and straightened the bottles shoulders
- created an enriched base resembling a pedestral to distinguish the whole with opulence while maintaining   
  its stability
- the front of the bottle evokes a pyramid perspective, to draw the eyes to the top of the bottle, where the  
  legendary arm and axe of the Hennessy Family was engraved
- The Hennessy Vsop oval label is in dark grey ennobled with gold embossing

Other than that, an anti counterfeiting technique was applied to the Hennessy VSOP bottle where a laser stamp was applied and a hologram of inimitable complexity seal the cap, ensuring product integrity.

and here it is, the new design of Hennessy Vsop:

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After Chris Bangle had explained all the details, it has finally come time to party! With DJ Eva T spinning the decks, served with Hennessy on its side, well it was a great mix for the party!

Lets head to the pictures of the night:

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The Black Room

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The beautiful & talented DJ Eva T
her spinning was so good that night as the mixes were just perfect!



There was a 360 view camera booth where pictures were taken from a 360 degree angle!

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Interactive games by Hennessy

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Naomi ~ Jess & Kon
Sui Ying ~ Vivian & Samantha



and last but not least:
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A camwhore moment with the bloggers



Want to be part of history? get a bottle of the new Hennessy VSOP when it reaches the dealers near you!

5 comments:

missyblurkit said...

a night of fun and fun and more fun!tutheni riumir

Kelly said...

Nice photos! :) Great night indeed!

Samuel Chew said...

Evelyn: haha and i have no idea why your eyes keep on avoiding the camera...tutheni riumir?

Kelly: yeah! now i remember where i knew you from! your youtube singing videos & sherry kept on talking about you last time =D

missyblurkit said...

i am wondering why too? perhaps too many cameras and i didn't know where to look:(

Samuel Chew said...

Haha impossible lol cos I was the only one taking the photos lol